On October 18, Hits caused a stir with its list of the most-streamed artists of 2022 so far. The problem wasn’t the listing, but a decision to omit Youngboy Never Broke Again from the chart’s main graphic, even though he logged the second-highest streaming totals overall. Instead, the publication opted to use leader Drake; then Taylor Swift, Bad Bunny, the Weeknd, and Juice WRLD. Despite four Billboard number-one albums since 2019, the music industry still doesn’t know what to make of the prolific Baton Rouge rapper. That’s not only the result of his sundry legal issues, but also due to a deluge of content — five projects this year so far as well as the Never Broke Again crew showcase 3860 — the fact he hasn’t scored a major hit single, and that rap critics haven’t championed a particular album. Nevertheless, the Youngboy NBA train keeps rolling. A sixth 2022 solo tape, Ma, I Got a Family, is set to drop on October 21.
Generation “Notti Bop”
In an article on the “Notti Bop” craze inspired by a teen’s murder, New Yorker writer Jody Rosen avoids making aesthetic judgements.